SEO And Social Media-Two Different Aspects | Blogoxy - Web ...

For online business, ?SEO? and ?Social Media? are the two biggest buzzwords in the market. Both SEO and Social Media aspects are quite different in execution. It?s a match made in heaven to bring more exposure and traffic to your site. The explosion of social media marketing has influenced the growth of search engine optimization. SEO and social media are directly proportional. You can?t dream the success of your website without both of these.

Search engine serves the best possible search results in order to keep the visitors happy. Search engines are trying their best to deliver the best and accurate results. Search engines first match the query with the keywords on the site and shows the most appropriate result, it?s a complex task. Search engines don?t trust a website on the basis of keywords in the content. Rather they focus on quality and informative content.

Inbound links pointing to a webpage helps in building search engines? trust and credibility. A good SEO campaign needs two parts to it- on page optimization and off page optimization. To attract search engine spiders you need to take care of both content and inbound links.

Inbound link was never an exact method and unfortunately black hat SEO practitioners use spammy tactics to make a website successful and to bring it in the good books of search engines. For instance, link buying, participating in link exchanges and using link farms to game the system. The search engines need to become better to find webpages that are trusted by actual human website visitors.

Social media is the best platform to share information and to communicate it with the prospective audience. Its popularity is growing day-by-day and many brands, website owners and entrepreneurs are using it to popularize their businesses. Social media is the framework in which audience share the best and useful links and content. This data provides insights to the search engines which links are valuable and which web pages you can trust.

From the above things we can conclude that SEO and social media are intertwined forever, but they both are different. Social media content needs to exclusive and optimized. On other hand SEO content needs to be sharable with others. Understanding both aspects- SEO and Social Media and its impact on search engines will help you in framing productive online marketing strategy.

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