1)Domestically-produced games
China has a number of domestically produced games. These include the Genesis of the Century trilogy (The World of Legend, The Age, and Magical Land), Westward Journey, Perfect World, Learn from Lei Feng Online, The Incorruptible Warrior, and Crazy Mouse. Many Chinese people feel it their patriotic duty to play domestically-produced games. And also, there?re many sellers who pretend to sell domestically-produced games. So there?re few video game shops which will sell foreign video games.
2) Internet cafes
Although China?s growing economy has boosted the economic prospects of most Chinese in the last couple of decades, the cost of a personal computer, video game console, or Internet connection remains prohibitive for many Chinese. Because of this, Internet cafes and Internet cafe gaming have become quite popular in the country. Rather than purchasing their own hardware and software, users are simply charged a small fee (often by the hour) to use an Internet cafe computer which often comes preloaded with a selection of games.
3) Piracy
Because of the high amount of software piracy in China, many foreign video game companies have been reluctant to enter the country?s market with single player or console games. Instead, they have focused on selling online titles such as massively multiplayer online games as income from these titles comes largely from subscription fees or in game item purchases rather than the purchase price of the title itself.
Nintendo claims that, as of February 14, 2008, China remains the main source of manufacturing pirated Nintendo DS and Wii games. This has resulted from its refusal to release any original products in the country.
4) Farming
As of December 2005, there were an estimated 100,000 Chinese employed as ?farmers?, video game players who work to acquire virtual currency or items in online games so they can be sold to other players for real currency.
As for foreign game firms, all of these difficulties tend to be daunting. If they want to take a share of the profits from Chinese market, they have to overcome these obstacles firstly.
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